Business Intelligence Set 1

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Free Online Best Business Intelligence MCQ Questions for improve your basic knowledge of Business Intelligence. This Business Intelligence set 1 test that contains 25 Multiple Choice Questions with 4 options. You have to select the right answer to a question.

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Question 1

_________ is a category of applications and technologies for presenting and analyzing corporate and external data

A	Data warehouse
B	MIS
C	EIS
D	All of the above

Question 2

This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions

A	best practice
B	data mart
C	business information warehouse
D	business intelligence

Question 3

This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases

A	database marketing
B	marketing encyclopedia
C	application integration
D	service oriented integration

Question 4

Which of the following statement is true about Business Intelligence?

A	BI convert raw data into meaningful information
B	BI has a direct impact on organization's strategic, tactical and operational business decisions
C	BI tools perform data analysis and create reports, summaries, dashboards, maps, graphs, and charts
D	All of the above

Question 5

________ is a performance management tool that recapitulates an organization’s performance from several standpoints on a single page

A	Balanced Scorecard
B	Data Cube
C	Dashboard
D	All of the above

Question 6

Which of the following does not form part of BI Stack in SQL Server?

A	SSRS
B	SSIS
C	SSAS
D	OBIEE

Question 7

__________ is a system where operations like data extraction, transformation and loading operations are executed

A	Data staging
B	Data integration
C	ETL
D	None of the above

Question 8

Business intelligence (BI) is a broad category of application programs which includes _____________

A	Decision support
B	Data Mining
C	OLAP
D	All of the above

Question 9

In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences

A	Web services
B	customer-facing
C	client/server
D	personalization

Question 10

This is a central point in an enterprise from which all customer contacts are managed

A	contact center
B	help system
C	multichannel marketing
D	call center

Question 11

Point out the correct statement____

A	OLAP is an umbrella term that refers to an assortment of software applications for analyzing an organization’s raw data for intelligent decision making
B	Business intelligence equips enterprises to gain business advantage from data
C	BI makes an organization agile thereby giving it a lower edge in today’s evolving market condition
D	None of the above

Question 12

This is an arrangement in which a company outsources some or all of its customer relationship management functions to an application service provider (ASP)

A	spend management
B	supplier relationship management
C	hosted CRM
D	Customer Information Control System

Question 13

Point out the wrong statement____

A	Data is factual information for analysis
B	BI is a category of database software that provides an interface to help users quickly and interactively scrutinize the results in a variety of dimensions of the data
C	Customer relationship management (CRM) entails all aspects of interaction that a company has with its customer
D	None of the above

Question 14

_________ is a category of applications and technologies for presenting and analyzing corporate and external data

A	MIS
B	DIS
C	EIS
D	CIS

Question 15

In data mining, this is a technique used to predict future behavior and anticipate the consequences of change

A	predictive technology
B	disaster recovery
C	phase change
D	predictive modeling

Question 16

__________ is a system where operations like data extraction, transformation and loading operations are executed

A	Data staging
B	Data integration
C	ETL
D	None of the above

Question 17

Business intelligence equips enterprises to gain business advantage from data____

A	TRUE
B	FALSE
C	Can be true or false
D	Can not say

Question 18

_____ is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on

A	customer service chat
B	customer managed relationship
C	customer life cycle
D	customer segmentation

Question 19

This is an XML-based metalanguage developed by the Business Process Management Initiative (BPMI) as a means of modeling business processes, much as XML is, itself, a metalanguage with the ability to model enterprise data

A	BizTalk
B	BPML
C	e-biz
D	ECB

Question 20

Which of the following areas are affected by BI?

A	Revenue
B	CRM
C	Sales
D	CPM

Question 21

This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.

A	clickstream analysis
B	database marketing
C	customer relationship management
D	CRM analytics

Question 22

Which of the following is the process of basing an organization’s actions and decisions on actual measured results of performance?

A	Institutional performance management
B	Gap analysis
C	Slice and Dice
D	None of the above

Question 23

_________ is a software application first launched with the Microsoft SQL Server 2005

A	Enterprise Manager
B	Query Analyzer
C	Business Intelligence Development Studio
D	SQL Server Management Studio

Question 24

KPI stands for____

A	Key Performance Indicators
B	Key Performance Identifer
C	Key Processes Identifer
D	Key Processes Indicators

Question 25

How many types of BI users are there?

A	2
B	3
C	4
D	5

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Business Intelligence Set 1

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